Andreea Andres, Transforming Argentium into Art
In the heart of Abu Dhabi, United Arab Emirates, emerges ODIS, a brand redefining modern jewellery with its unique blend of architecture-inspired design and artisanal craftsmanship. ODIS stands apart in the world of handmade jewellery, prioritizing balance and simplicity in its creations. This design ethos is not just about aesthetics; it's a commitment to minimalism. The brand advocates for owning fewer, but finer items, encouraging a lifestyle that reduces waste and champions authenticity.
ODIA was founded by Andrees Andres, an architect, causing the common perception is that an architect-turned-jewellery designers must be a prolific sketcher. However, at ODIS, the true enchantment occurs away from the sketchpad, right at the workbench where metals are intricately worked upon. The creative process here is fluid and dynamic. Sometimes, a well-defined vision transforms into a piece that's surprisingly different yet captivating. Other times, spontaneous ideas lead to a beautifully chaotic process, birthing new wellsprings of inspiration.
The essence of ODIS's philosophy lies in embracing the unpredictability of creativity, trusting the process for its innate power to inspire. This ethos is deeply intertwined with their choice of material - Argentium Silver. ODIS's journey with Argentium Silver is a testament to their dedication to quality and innovation. It's where architectural precision meets the charm of jewellery, creating pieces that are not just accessories but symbols of refined taste and a conscious lifestyle.
Andreea shared a recent customer interaction with us. "I had the delightful opportunity to meet Raluca, a Certified Style Coach, at one of my pop-up events in Dubai. She shared her struggle with metal allergies, which prevented her from enjoying jewellery. Intrigued by my brand ODIS's journey, she was particularly concerned about allergic reactions, even with gold. Eager to help, I introduced her to the hypoallergenic qualities of Argentium Silver and gifted her a pair of studs from the SOL Chain Earrings collection.
Her response the following day was heart-warming:
“Hello Andreea, it was a real pleasure meeting you yesterday. The amazing news is that your earrings are now my friends 🎉🎉🎉. I didn’t get any allergic reactions, no pain, no redness, so bye-bye Fucidin!!! I don’t have the words to tell you how happy I am that I found you and that I can finally wear earrings like everyone else. For other women might be a small joy in life, but for me, it’s the biggest deal! 🙏❤️"
Since this remarkable experience, Raluca and I have maintained a wonderful relationship. She even placed orders for several more pairs of earrings, opting for the gold vermeil style, which also uses Argentium as its base. It’s stories like Raluca’s that drive my passion for creating accessible, beautiful jewelry for everyone."